It all started when I couldn't find construction-themed labels for my oldest son. Everything on the market was very simple and not to either of our likeings. I kept thinking, "We can do better. I can do better."

As a mom, I believe simple designs have their place, but there's something magical about full-color graphics that make your child's face light up—designs that help them feel special and give them something to truly relate to.

But it wasn't just about pretty labels. I wanted to put my family first, so in order to run a business and be a mom, I had to get organized. I learned that if you give kids the right tools, yourself the right tools, there's so much less frustration for everyone.

Every single product in our collection was designed around things my children and I both needed at different stages of their lives. From water bottles and lunch boxes that needed to stay labeled through countless washes, to allergy alert labels that keep my boys safe wherever we go—each design solves a real problem we faced as a family.

When laundry kept ending up in the wrong drawers, I designed color-coded clothing labels. When activities, camps, and outings required everything to be labeled but still look fun, I made sure our designs would make my kids smile and feel proud of their belongings.

As my boys have grown and our lives have evolved, our product line has grown with them—and with the needs of families just like ours. Because when you're creating solutions for your own children, you make sure they actually work.

Real problems. Real solutions. Real families in mind—always.