Back to school anxiety is real — for children facing new teachers, new routines, and unfamiliar social environments, and for parents wondering whether they've prepared adequately … read more

Back to school shopping has a way of costing more than it should. Most of the extra cost isn't the supplies themselves — it's the duplicate purchases because you didn't check what … read more

One child is manageable. Two keeps you busy. Three or more? Welcome to the circus — and you're the ringmaster trying to keep all the acts running simultaneously. The challenge isn' … read more

Parents think about school labels from a home perspective: will this come back? Teachers and classroom staff think about it from an operational perspective: does this label help me man … read more

Most families treat back to school labels as an afterthought — something to tackle the night before school starts with a permanent marker that smears on the water bottle. The famil … read more

Most parents order back to school labels in August. Most parents also spend the first week of school replacing lost water bottles, chasing jackets in the lost-and-found, and labeling rep … read more